Taylor Farms Cut Vegetables

Taylor Farms brought me finished artwork developed by an agency and asked me to extend that look across their full cut vegetable line. I adapted the design system to each SKU - resizing, adjusting layouts, and managing dielines while keeping every. Package true to the original creative direction.

H-E-B

While at Taylor Farms, I worked on line extensions for H-E-B. On their Organic Salad Blend line (for both the U.S. and Mexican markets) I converted existing lidded clamshell labels into peel-and-reseal ready artwork. I also extended several U.S. lines into the Mexico market, adapting artwork for the salad kits, conventional salad blends, and cut vegetables to meet that market’s requirements.

Weis

Weis needed their existing lidded clamshell labels reformatted for a new peel-and-reseal film format. I converted the designs to work within the new film’s structure and application, preserving the label’s look while solving of the different material and seal requirements.

Earthbound Farm Field Packed

The design agency that Earthbound Farm was working with provided a hero SKU for their field packed line after their brand re-design. I rolled that design out across a range of package sizes, shapes, and substrates - adapting the artwork to fit everything from cello to elastitags while keeping the look consistent across the line.